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How to add live chat with Google Tag Manager

Add live chat to any site that already runs Google Tag Manager: one Custom HTML tag on All Pages, then publish the container.

Before you start

You need a free Quarito account with your website added. Create one if you haven't yet: it takes a minute and there's no card to enter.

Then copy your install code from Administration › Chat Widget › Install. It's one line that looks like this, with your own site's ID in it:

Your install code
<script src="https://chat.quarito.com/l/YOUR-SITE-ID.js" async></script>
  • Google Tag Manager already on your site. If it isn't, it's simpler to paste the install code straight into your site: see the install guides.
  • Use it exactly as it is. Don't change the address or download the file: the chat updates itself from there.
  • You only paste it once. Colours, messages and everything else change from the dashboard and reach your site within about a minute.

Add the code as a tag

  1. In Google Tag Manager, open your website's container and go to Tags › New.
  2. Name the tag, for example "Live chat", and choose Tag Configuration › Custom HTML.
  3. Paste your install code into the HTML box.
  4. Under Triggering, choose All Pages. A DOM Ready trigger works too.
  5. Save the tag, then Submit and Publish the container.

Before you publish, Preview shows you the tag firing on your site.

About the installation check

The dashboard's installation check reads your page's HTML, so it can't see code that Tag Manager adds after the page loads, and may say "Not found yet". That's fine: if the chat button shows on your site, it's working.

The chat on some pages only

Use a Page View trigger with conditions (for example, Page Path doesn’t contain /thank-you) instead of All Pages. Or keep All Pages and list the pages to skip under Chat Widget › Behavior › Pages without the chat.

If the chat doesn't show

  • The container isn't published. A saved tag does nothing until you Submit and Publish.
  • A consent tool holds the tag back. If your cookie banner blocks tags until a visitor agrees, the chat waits too. Decide with your advisor which consent group the chat belongs in.
  • An ad blocker blocks Tag Manager in your own browser. Try a private window without extensions.

Check that it works

  1. Open your site in a private (incognito) window, so you see it the way a visitor does.
  2. Look for the chat button in the bottom corner of the page, then send yourself a test message.
  3. In the dashboard, the message appears in your Inbox as it arrives. Reply, and watch the answer reach the website.

You can also choose check the installation on the Install tab of Administration › Chat Widget: we load your home page and look for your code. No button? Go through when the chat doesn't show.

Still stuck? Write to us and a real person will reply by email, or see all guides.